Need to Report Abuse or Torture?

Our pioneering software is under development and will be available soon to download via iOS. In the meantime do get in touch and follow us on Facebook and Twitter for updates.


Learn about some of the campaigns we feel strongly about

Fund Raising

All donations and funding will be directly used to build, promote, disseminate and maintain our platform, with the end goal of reaching as many stockholders around the works, as we can


Dog Fighting Revealed!

Dog fighting is illegal in countries including the UK and US. Unfortunately, that does not stop it happening, it just happens in secret.



Our Mission

At EthicalPup our mission is very simple-to end animal abuse in the UK and beyond. Ethical Pup seeks to protect ALL animals, whether it’s domestic pets, wildlife, farm animals or livestock, by working alongside UK animal protection charities and most importantly, the public.

By building a pioneering new ‘whistle-blowing’ mobile App and reporting platform, the first of its kind, we will enable everyone, to report abuse, confidentially, AS IT HAPPENS.

No delay, no being put on hold or searching for the right person to speak to and no fear of reprisals.

The critical factor is rescuing the animals IN TIME.

The software has been built and we had a soft launch of the first version of the app. We decided the first version wasn’t to a high enough standard so we are rebuilding and will shortly launch version 2 which will be available this autumn.

We have added more guideline questions to the app as well as vet locator.

We are simultaneously building the android version.

By using the app you will be helping the authorities and welfare organizations by streamlining data processing, so that they can focus on what’s really important – investigating reports and saving animals in time.

Many prosecutions fail down to lack of detailed information, data and image capture – The EthicalPup App will help solve this in a way that hasn’t been done before now.

Every 30 seconds the RSPCA takes a call reporting animal abuse. That’s 150,000 cases a year. Not counting the cases that aren’t reported. Animal torture has risen by one quarter in the last year alone. It is time for change.

Last year alone, kittens were put in microwaves to die an unimaginable death, horses mutilated, dumped, and left to die, dogs slashed with knives, shot, beaten and abandoned by their owners.

The case of Roxy, the bulldog, left chained in the kitchen by her owner, Katy Gammon, to starve to death alone and in agony. Poor Sacha the Collie, who was slashed, stabbed and burned repeatedly by her owner, and little Bridgett the puppy whose owners doused in bleach and set her alight.

All of this goes on right here in the UK on our doorsteps.

Animals feel pain and pleasure, anxiety and depression the same as we do. They have no voice and little ability to protect themselves against committed abusers and welfare violators, so they rely on us to be their voice and advocates.

Never before has there been a greater need for the EthicalPup App. So help us with our fundraising, please.

Animal Torture is everyone’s responsibility. Help us to Blow the Whistle on animal torture and neglect. Help us to save all the Roxys, Bridgetts, Saschas and countless others, that have no voice.

We need your help so please donate today.


Some of the campaigns we feel strongly about.

The Cruelest Summer

It’s a cruel summer - RSPCA gets one call every 30 seconds about animal abuse Back in 1983 Bananarama sang about a ‘Cruel Summer’ - now the nation’s largest animal charity is calling 2014 the cruelest summer on record, with this Saturday set to be the ‘day from hell’....

The Plight of Circus Animals

The absence of the Bill in the Queens speech means that the government has broken its promise to end the use of wild animals in circuses. Nothing short of a ban will protect the welfare of wild animals in the circus. If there is nothing to prevent circuses acquiring...

Victory for MIAR

Puspa Rani and her team at Malaysian Independent Animal (MIAR) Rescue have won their case against convicted animal torturer Millicent Anne Paul. This is great news for the improvement of animal rights rights in Malaysia but they still need international support....

Concerned About an Animal?

Don’t let them suffer, get in touch today.